SEO & analytics
Help people find you. Understand what they do.
I fix the technical issues that make a website harder to find and set up measurement around useful actions: inquiries, purchases, registrations and the next step in your process.
Plan and review the work directly with me.
something useful.
- 01Search foundations
- 02Useful content
- 03Verified measurement
The site is live, but search engines can’t reach half of it, and the analytics count clicks without saying which ones became customers.
Make the site findable. Make the numbers mean something.
I fix the technical issues that keep pages out of search, then define the handful of events that matter: an inquiry, a purchase, a registration. The reporting answers a business question instead of filling a dashboard.
Explore the work
Make the page's purpose obvious.
Explore an illustrative search preview and the actions a measurement plan can track. Search engines may choose different titles and snippets.
A clear introduction to your business, with useful details and a straightforward next step.
Preview only; actual snippets can differ.
Tools I work with
Google Analytics
Search Console
WordPressWhat goes into it
The work behind
the finished result.
Check what search engines can actually reach.
I review indexing signals, internal links, redirects, page structure and the important templates. The fix list is prioritized so the site gets attention where it can make a practical difference.
Crawling, canonical URLs, sitemaps, metadata and relevant structured data.
Define what counts as a useful action.
A page view, an inquiry and a completed payment tell different stories. We agree the events that matter, implement them and check that they fire at the right moment without duplication.
GA4, Search Console and conversion tracking with a documented event plan.
Explain the change in context.
When traffic changes, I compare the affected pages, queries and time periods before recommending a fix. Reporting should help you decide what to do next.
Baseline comparisons and reporting focused on the agreed business questions.
Working together
Understand the starting point. Improve from there.
Establish the baseline
Review the site, Search Console and current tracking.
Fix and configure
Address the agreed technical issues and measurement gaps.
Validate and explain
Check events and document how to read the results.
Scope & budget
Put a clear boundary
around the work.
Site size, template complexity, access to historical data and the condition of the tracking setup determine the work. Search fixes and analytics configuration can be separate projects.
The work, price and review points are agreed before the project starts.
See project budget guidanceRelevant work
Search and measurement in context.
Povey & Associates Land Surveyors / Client project · In staging
A new site, with the migration thought through.
A 28-page rebuild, optimized images and a documented search migration plan. The replacement is in staging.
KetoFocus / Family business
A lighter recipe site. A more capable publishing operation.
A custom WordPress theme and editorial tools, with measured page-weight reductions and AI-assisted work routed through review.
Before we get started
A few useful answers.
Can you tell us why traffic dropped?
I can investigate the affected queries and pages, technical changes and available comparisons. The aim is to identify the strongest explanation from the evidence, rather than assume every decline has the same cause.
Do you guarantee rankings?
No. I can improve the technical setup and help make pages clearer and more useful. Search results are affected by factors outside the site's control.
Can you fix duplicate or missing conversion events?
Yes. I inspect where the events are triggered, agree what each should represent and validate the changes with test actions.
Is this an ongoing SEO retainer?
It can be a defined audit and implementation project. Reporting or ongoing search work is agreed separately with specific responsibilities.
Let’s make it happen
Review your search and tracking.
Tell me what you want to build or improve. A sentence or two is enough to start.