Keep the useful parts of an established presence
Povey & Associates is a surveying firm founded in 1927. Its existing website had useful search visibility, while the presentation and page delivery needed improvement. I built a replacement around the firm's services, sectors and project work.
The new site contains 28 pages, including service information, sector pages and portfolio content. A drone-video introduction and an interactive LiDAR example help explain work that is difficult to communicate with a paragraph alone.
Treat migration as part of the build
I recorded a search baseline, mapped old addresses to their replacements and checked the new pages' canonical URLs and indexing behavior. Staging has its own indexing guard so the unfinished replacement is not presented as the main site.
The purpose is to reduce avoidable disruption and give the launch a clear verification plan. A redirect map and a baseline are useful controls; they cannot guarantee a particular future ranking.
Prepare the assets and the inquiry path
The image collection was reduced from 33 MB to 3.3 MB. The application includes service and business information for search engines and a contact form with spam controls. The build and migration checks are documented for the eventual cutover.
The site gives the firm a stronger way to present its services while keeping the practical details of launch in view.
Results and scope
The replacement is launch-ready in staging. There are no post-launch search or inquiry results for it yet. Search positions cited in the project records belong to the existing site and were recorded before launch. The delivered work is the replacement website, optimized assets and documented migration plan.