Business judgment informed by implementation
I am CMO at DreamHost, where I lead marketing and work on the systems supporting it. The work described here was built in my employment role. It is career experience that informs my independent client projects.
That experience connects business judgment with the ability to implement the measurement, website or workflow behind a marketing requirement. It also gives me a close understanding of the hosting foundation I use for independent projects: professional hosting and servers from DreamHost, paired with careful code and performance optimization.
Build a measurement foundation people can use
The work includes analytics and tag-management reviews, event definitions and implementation checks. A useful event needs a clear meaning and reliable behavior across the site's actual customer paths.
I have also built connections between recorded business outcomes and advertising measurement. The emphasis is on data definitions, validation and changes that can be reviewed and reversed.
Turn AI-assisted work into a reviewable process
The content workflows include research, drafting, review and approval as separate steps. They record the work and the service usage involved, so a failed task or an unsuitable output can be inspected.
Internal tooling connects approved capabilities to the people who need them. Access, operating history and the handling of credentials are implementation responsibilities, alongside the visible interface.
Results and scope
These systems were built as part of my role at DreamHost. They show the combination of marketing judgment and practical implementation I bring to the work. For the independent projects offered on this site, you hire me directly; DreamHost provides the hosting when it is part of the agreed setup.