Make the portfolio easy to keep current
Rogue Brothers Construction needed a website that could show its custom-home work and let the owners add projects themselves. I built the WordPress site around structured project and testimonial content.
That gave the owners a repeatable way to publish a home, its photographs and the relevant details. The portfolio could grow without rebuilding the page layout for each new entry.
Connect the presentation to an inquiry
The site includes service-area content, a process section, testimonials and a contact form with spam protection. Google Ads conversion tracking connects the inquiry path to the site's advertising setup.
Page titles address the neighborhoods where the company works. The content and structure are grounded in the actual projects rather than a generic collection of construction pages.
Support an ongoing website
The site was first built in October 2023 and has continued to receive maintenance and project updates. New portfolio entries were added after the company's 2025 Tour of Homes recognition.
The useful result is an owner-managed project system within a functioning website. It is a practical example of choosing an editor and content model around the person who will use them.
Results and scope
Lead and advertising results belong to the client and are not published here. The project record also identifies remaining work, including a lighter hero video and search metadata improvements. Conversion tracking being installed does not, by itself, demonstrate increased inquiries or sales.